As we’ve been wrapping up the monumental task of closing down our factory, I’ve been reflecting a lot on the mistakes that we made, what we did right and what lessons we can bring to our work at NW Alpine. One of the most important things I think we can do right now as a brand is to define our values so that our customers know what guides us. There’s a whole lot of selective truth telling that goes on in the outdoor industry, and we want to be as transparent as possible.
We’ve been spending time building a framework for growth that’s going to allow NW Alpine to thrive in a way that is responsible to our customers, employees, environment and country. We have three promises we’re making to our customers that are in many ways interconnected.
- We will always be made in the USA
- We will always provide a lifetime guarantee against manufacturing defects
- Durability above all else
Over the next few weeks I want to delve further into each of these promises and explain what they mean to us, why we think they’re important, and how we intend to keep them.